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Vaccine engagement starts at home

There has never been a more important time for researchers to engage with the public around vaccination by listening and addressing common questions and concerns. BSI members and the wider research community are ideally placed to be expert sources of knowledge in these dialogues.

Getting started in these conversations can seem daunting, so here we have collated a variety of great resources from the BSI to support you in raising your voice. These resources are free for everyone and we encourage BSI members to use these materials as part of their public engagement activities.

We can all be positive role models for vaccination within our family and friendship networks and wider communities – great engagement starts at home!


How to discuss vaccines with the public

For our annual 'vaccine engagement day' in 2022 we revitalised public engagement efforts and raised the expert voice of the immunology community in #VaccineConversations. We asked you to share your public engagement successes and challenges from COVID-19 vaccine engagement, including your ideas to apply those learnings when talking about childhood, flu or any other vaccines. The response we received from our members, immunologists, researchers and organisations was incredible – thank you to everyone who got involved!

We have taken the experiences and advice shared by you on the day, and together with our expert tips on having constructive conversations about vaccinations, we've created a graphic showcasing some top tips for engaging with the public about vaccines. The aim of these tips is to inspire immunologists to approach conversations in an effective way and encourage everyone to talk about all vaccines when in the context of public engagement e.g. during a science festival-related activity, online engagement on social media, talking to family and friends and sharing information with communities.

Download this poster (PDF for printing) 

Download this poster (PNG for sharing on social media)


We also have a briefing for immunologists who would like to engage with the public around COVID-19 vaccines. The aim of these tips is to increase confidence in talk about vaccines for COVID-19 with a wide range of audiences. 

Read our tips for discussing vaccines for COVID-19 with the public 

Find your way to #ExploreVaccines

There are many ways to play a role in informing the public about COVID-19 vaccination. To help you in this journey, we have developed five characters that we believe exemplify different aspects of effective public engagement. Learn more about each character and discover what role you can play.

Case studies from BSI members

Our 'Vaccine engagement starts...' series showcases examples of how BSI members can be positive ambassadors for COVID-19 vaccinations. Our hope is that, through highlighting a range of the wonderful and impactful activities our members have been carrying out, others will be inspired to begin engaging with the public on vaccines. Explore these case studies to find inspiration. 

Vaccine engagement starts… 

COVID-19 vaccine conversations webinars

Engaging with the public around COVID-19 vaccinations can seem daunting, so we have created these webinars for BSI members and other researchers to increase their skills and confidence and discover different ways to be vaccine ambassadors.

In these webinars, our speakers discuss their experiences of engaging with the public and answer questions on how to listen to and address people’s concerns on vaccines, deal with uncertainty and have constructive conversations about vaccination. 

Watch our COVID-19 vaccine conversations webinars 

COVID-19 vaccine resources

As part of our Connect on Coronavirus initiative, we've created a variety of COVID-19 resources suitable for all ages and abilities.

A guide to vaccinations for COVID-19

Free, easy to read guide on vaccinations for COVID-19 for a public audience. Answers common questions and provides up-to-date information on the current approved COVID-19 vaccinations in the UK.


COVID-19 vaccinations & viral variants

Infographic explaining how viral variants evade the immune system and the importance of booster vaccinations.


COVID-19 vaccination in pregnancy

Infographic developed with Dr Viki Male, expert in reproduction and pregnancy immunology, explaining latest ecidence of the safety and effectiveness of COVID-19 vaccines in pregnancy.


COVID-19 immunity: infection compared with vaccination

Infographic explaining the similarities and differences in immunity against COVID-19 gained through infecton compared with vaccination.


COVID-19 vaccine Q&A videos 

Informative videos asking public COVID-19 vaccine questions to our immunology expert members. Catch up on all five videos.


Immune respone after COVID-19 vaccination 

Infographic explaining the way your immune system responds to COVID-19 vaccination.


How have vaccines for COVID-19 been developed so fast? 

Informative infographic explaining how scientists were able to develop vaccines for COVID-19 at a much faster pace during this emergency.


Types of vaccines for COVID-19

Discover our infographics about how genetic vaccines, including the Pfizer BioNTech and Moderna COVID-19 vaccines, and viral vector vaccines, such as the University of Oxford/AstraZeneca vaccine, work.

Other vaccine resources

Celebrate Vaccines is the British Society for Immunology's campaign to champion the critical role of vaccination and vaccine research in advancing global health. As part of this initiative we've created infographics, animations, activity packs and more to get the public interested and informed about vaccine immunology.

What's in a vaccine? 

Engaging infographic explaining the different ingredients found in vaccines.


More informative infographics 

Variety of infographics explaining different aspects of how vaccines work and how they protect against disease. 


Vaccine animations 

Videos explaining how vaccines work, how new vaccines are developed, and the positive impact of vaccines in improving global health. 


Hands-on activities

These packs contain various games and fun activities to explore how vaccines teach our immune system to protect us from disease. This collection is suitable for all ages and comes with facilitator instructions and guides of materials needed and how to run the activities.


Colouring activities

This collection of scientifically accurate drawings celebrates the unexpected beauty of our immune system and includes images of our heroic white blood cells and bacteria and viruses for which we have vaccines against. These illustrations are for all ages to relax while learning about vaccine immunology.


Educational resources: how the immune system works and the importance of vaccines

These educational materials, including interactive and experimental activities, are for students aged 7 to 14. Aimed to be delivered as a classroom 45-minute workshop but suitable for home teaching, these packs include PowerPoint presentations, facilitator guides, resources and student handouts for printing. 


A guide to childhood vaccinations 

The guide explains how vaccines work and how they effectively protect families from disease, as well as up-to-date information on the current vaccination schedule for children in the UK. The guide is available to download or read online.


Social media toolkit 

A #CelebrateVaccines social media toolkit for Twitter, Facebook and Instagram. A range of resources you can use to show your support for vaccines and engage others in this important conversation online. 

More information

  • For further public information about immunology, including our online educational resource BiteSized Immunology, check out our webpage with public information.
  • We've collated a list of lots more resources for COVID-19 engagement from our members and from other organisations on this page.